Portfolio

I’m currently freelancing as a Content Producer for Chiswick House & Gardens, creating social media content that showcases the charity’s impact.

Recent posts I have produced include:

• A reel with the charity’s Head of Gardens on the impact of the summer’s intense heat

• Behind-the-scenes content with artists

• An interview with the gardens’ beekeepers

• Interactive content around the gardens

From May – August 2026, I managed the social media accounts for Artnet, covering: Instagram, Facebook, TikTok, Threads, X, Pinterest, and LinkedIn. Using Figma templates, I converted the articles produced by journalists into social media content, targeting the differing audiences between platforms.

I also created short-form videos, including an interview with the curator at Tate’s Frida Kahlo exhibition and interviews with the artists involved. Further content creation included using Adobe After Effects to create assets for Arnet’s two weekly podcasts.

In Spring 2026, I worked on a project for the V&A Museum, where I produced 52 Instagram posts for their new venue at East Bank. These posts spotlighted objects from the ‘Why We Make’ galleries.

I created the assets for carousel posts – utilising the object images – alongside producing the copy.

I presented this evergreen content in an editorial calendar, providing the V&A with one post per week for the next year. I also created a template with visual and copy guidelines on how to produce future social posts related to these galleries.

While freelancing as Social Media Editor at the Barbican Centre (Oct 2025 – Jan 2026), I edited Instagram reels and TikToks based on briefs provided by the Barbican team, with the edits used in organic socials and within ads.

Using footage provided, I edited content from tour guides, artist performances and artist interviews, to reels promoting the exhibitions and the bar/restaurant offer. The edits I provided were on-brand and accessible, following best engagement practices for the relevant social media platforms.

From July – Sep 2025, I freelanced as the Social Media Manager at Sadler’s Wells, leading on socials campaigns for their dance programme at the Sadler’s Wells Theatre in Angel and Peacock Theatre in Holborn.

This included producing social content for shows such as: London City Ballet, Sidi Larbi Cherkaoui, Peaky Blinders: The Redemption of Thomas Shelby, Murmuration Level 2, as well as evergreen content.

My role involved: content creation, writing copy, liaising with stakeholders for approvals, and community management.

From Oct 2025 – March 2026, I freelanced as the Social Media Executive for the Foundling Museum, where I led on digital content for their exhibition ‘A Grand Chorus: The Power of Music’.

I created social posts ranging from artist interviews, to stories from their Collection, to collaborations with relevant partner organisations.

My role involved: social media strategy, filming and editing content, copywriting for posts, scheduling content and analytics.

While freelancing as the social media lead for the Women’s Museum (April 2025 – Jan 2026), I produced content which promoted their exhibitions and events, and celebrated the stories of women in the Barking & Dagenham borough, where the Museum is based.

I worked with the Museum to define their audiences and content pillars, which included ‘Meet the artist’ style posts, curatorial insights, and behind the scenes content. I also led on the community management for the account.

Alongside social media, I designed the newsletter for the Women’s Museum, and supported with their website and Eventbrite page.

While Digital Comms Manager at the National Portrait Gallery, I grew the social media accounts by 62,000 followers (6.3%) in 9 months, bringing the Instagram account to over one million followers. One highlight was a social media campaign where influencers created a look inspired by a portrait in the Gallery’s Collection, with the three videos made for this campaign generating over 560,000 views.

The series challenged expectations around portraiture, showing it as a much more accessible medium through the series’ connection to fashion.

In Summer 2026, I produced 25 reels for the WOW Foundation as part of The Hope Brigade North East. I used the images and audio available to create short-form video content to promote the project.

At heritage organisation Bishopsgate Institute, I used their rich archive to create social media content that told the story of the organisation. One well-engaged with campaign I created was #PicturingPride, where I shared images from lesser-known LGBTQ+ organisations in their archive for Pride Month.

A year after I started managing the accounts, Bishopsgate Institute saw 147% growth on Instagram, particularly within the 18-35 age category, which was 23.6% above target.

From June – September 2025, I freelanced as the Communications Lead for women’s mental health charity WISH.

I created content for their Instagram and LinkedIn, including for World Mental Health Day and to promote fundraising initiatives. I supported the organisation during a period of change, leading on the digital comms announcement of their new Interim Director, which included creating social posts and blogs.

My role also involved creating their e-newsletter and printed members newsletter using Canva, and I was the organisation’s website lead.

I am currently freelancing as a copywriter for art auction house Christie’s. My role involves writing SEO-focused copy for the website, including:

• Pieces on art movement styles

• Editorial articles

• Artist bios

• Auction help articles

• Homepage copy

I have also written online editorial content for Bishopsgate Institute to spotlight their archive, including pieces on the history of Section 28and the lost art of letter writing.

Further copywriting experience includes a piece for production company Pictures for the People on why a great SEO strategy starts with film.

Using platforms including WordFly, DotDigital and MailChimp, I have created newsletters for: the National Portrait Gallery, Bishopsgate Institute, YouTuber & podcaster Hannah Witton, St. Margaret’s House, Lemon House Theatre, WISH and the Women’s Museum.

At Bishopsgate Institute, I managed the re-design of their newsletter and segmented these newsletters to relevant audiences, which led to the newsletters becoming the main source of revenue for the organisation’s courses.

I also launched the newsletter for Hannah Witton, and grew her subscribers to 5,000 in the first year, demonstrating my experience in both launching and growing newsletter audiences, as well as using newsletters to drive sales and visitors.

I am currently leading on a Meta Ad campaign for the Foundling Museum, promoting a series of films focused on their collection.

I also ran Meta and Google Ads while at Bishopsgate Institute, including managing their Google Grants account. This involved:

• Audience segmentation and identifying target audiences

• Writing ad copy and creating the assets

• Managing the ad budget

• Use of the Facebook pixel

• Tracking conversions and analytics

The ads focused on promoting events as well as general brand awareness. In one term, we achieved double our sales target through Facebook and Instagram Ads, Google Ads, and newsletters.

I have also created Meta Ads focused on brand awareness while Digital Comms Manager at the National Portrait Gallery.

Alongside the web team, I led on the redesign of Sadler’s Wells Digital Stage - a section of the website featuring dance films, documentaries, podcasts and workshops.

Following the redesign, which included simplifying the user journey, adding in carousels and updating film category titles and copy, the average time visitors spent on Digital Stage increased by 14.9%.

Films that were previously hidden by several clicks were alot easier to access, and we saw a positive impact on film views. For one film that was previously hidden by 4-5 clicks, its views went up 77% following the redesign.

I have also managed websites (including use of Squarespace, Wordpress and custom CMS) for organisations such as the Women’s Museum, mental health charity Wish, Lemon House Theatre, South East Action Learning, and St. Margaret’s House.

This included regularly maintaining the websites, adding and archiving new/past events, writing webpage copy and creating SEO strategies.

During my role at Bishopsgate Institute, I worked with web developers to make the website more accessible and user friendly, and I led on the day-to-day maintenance of the website.